The title track is the most representative of the album cover and title as its lyrics refer to a young man being discontented and frustrated in the way his girlfriend never takes responsibility for the fights they have as stated in the chorus: “If you do, it always becomes the right words/ […] / If I say something, you always say let’s break up.” (GOT7, 2015) The other tracks on “MAD” could relate to the album title with the idea that love might drive one mad or that mad would mean crazy rather than angry, with songs like “GOOD” and “손들어 (Put Your Hands Up)” referring more to a party atmosphere rather than a romantic relationship. On the other hand, the song “Tic Tic Tok” sticks to the theme by showing GOT7 manliness using much lower vocals and sexual desire with lyrics describing the singer wanting intimacy with a special someone such as the iconic introduction: “Let me see you want me baby/ Let me see you do” (GOT7, 2015) As it can be seen in the picture of the horizontal version of the album’s cover, GOT7 not only expressed the theme through fashion but also acting. Like in the music video of the title track, the group’s facial expression on the cover is stern and their body language is sulking for the most part. Their disheveled appearance and their punk-style outfits fit with the background which is a crumbling cement wall on what seems like a dark alley. The font of the writing itself is also an indication of the nonchalance from the boys as expressed through the song “니가 하면 (If You Do)”, and the bright yellow color complements the rest of the album which lies more on the less serious side of the definition of the word “MAD”. The album’s pictures were taken by Joo Yong-Goon under the direction of Ahn Oh-Cheol for JYP Pictures, while the visual concept was the original idea of Kim Ka-Il. (JYP Entertainment, 2015) Following the release of “MAD”, GOT7 released a similar-looking concept the following year with the full-length album “Flight Log: Turbulence” which also contained tracks with a more EDM sound like their most famous release in South Korea “Hard Carry”.